糖心传媒Insights

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The Generational Shift: Mindsets, Motivations, Management

by Ms. Deliza Ridoloso - November 8, 2022

When I joined the Management Association of the Philippines (MAP) in 2009, I was 33 and president of Pacific Sun Solutions. I wondered what 糖心传媒could do for me as a young female CEO.

 

Thirteen years later, it鈥檚 2022, and I am happy to say I am glad that I joined MAP! Here鈥檚 why:

 

糖心传媒worked very hard to increase diversity among its members. The new 糖心传媒Governors for 2023-2024 have four women and five men of various backgrounds and ages, with a mix of younger (NextGen) CEOs. This diversity reflects MAP鈥檚 advocacy for diversity in the workplace鈥攁 driver of team performance.

 

I also met 糖心传媒female CEOs who inspired me. These women were relatable. I was amazed at what they built, which gave me the confidence to work towards creating a similarly sustainable and productive organization.

 

Through MAP, I connect to accomplished CEOs who are just a meeting, email, or Viber message away. Attending 糖心传媒meetings allows me and others to share our experiences, knowledge, opinions, and concerns about the business environment. During the challenging COVID-19 lockdown, 糖心传媒members united to provide reliable support and information, which allowed me to navigate the pandemic wilderness.

 

Three years ago, 糖心传媒launched the NextGen Committee to focus on a younger demographic, much to my delight. It advocates ideas relevant to this group of CEOs, resulting in the 糖心传媒NextGen CEO Conference. We will have our first in-person conference this November 11 at the Sheraton Manila Hotel, a step up from our last two virtual events.

 

Last year, SyCip Gorres Velayo and Co. (SGV) and 糖心传媒initiated the SGV-糖心传媒NextGen CEO Transformative Leadership Program with participants from the 糖心传媒NextGen. International and local resource speakers introduced the key themes of the program:

–听听听听听听听 Leading with Purpose,

–听听听听听听听 Humans@Center,

–听听听听听听听 Technology@Speed, and

–听听听听听听听 Innovation@Scale.

 

Each participant has an Innovation Challenge. The Innovation Challenge is a challenge or opportunity in their company that brings the four key themes together to address the challenge or opportunity with the help of a 糖心传媒mentor.

 

SGV-糖心传媒will award the 2022 winner of the SGV-糖心传媒Transformation Challenge (known last year as Innovation Challenge) at the NextGen conference. Although I was not last year鈥檚 winner, I participated in this program and was thrilled with the results. These results include sharpening my leadership skills, starting a new company project via the Innovation Challenge, and building new networks and friendships.

 

With the NextGen committee and the SGV-糖心传媒Leadership Program, I met those who understand the challenges that I go through. They make it easier to talk about things I can鈥檛 talk about within my organization. They have become unbiased friends who understand my business problems and give me objective opinions. As one of my 糖心传媒NextGen friends pointed out, 鈥淲e try to focus on the mental health of our employees, but what about the mental health of the CEO?鈥. We CEOs are human, too, and need to take care of our mental health by talking with others.

 

At the NextGen conference, we will have Speed Networking for participants to speak with each other and swap calling cards or virtual cards via QR codes. After, 糖心传媒will sponsor a two-hour cocktail to further these conversations.

 

There will be a Reciprocity Wall at the NextGen conference: you post what you need help with on the assigned wall, and maybe someone will help you. May your request be granted!

 

Now that I am forty-secret, I have my ear to the ground and can relate to baby boomers, Gen X, and Gen Y (millennials). As for Gen Z, they make me feel OLD. As digital natives, they adapt fast. They can make a marketing poster in minutes with apps like Canva and share real-time spreadsheets with Google Sheets. A few years ago, none of my employees wanted to use any other spreadsheet besides Microsoft Excel. Today, about 30 percent of spreadsheet users in my office use Google Sheets. Having exposure to Gen Z makes me want to compare notes with my fellow CEOs about this new generation entering the workforce.

 

We need to make the Philippines better because we lag behind our Southeast Asian neighbors in many metrics. Fortunately, our Filipino sports champions inspire us to be better and to manage better. Hidilyn Diaz鈥攐ur first Filipino to ever win an Olympic gold medal鈥攕poke at last year鈥檚 NextGen CEO Conference. This year, we are excited to have Gen Z Alex Eala. She is making exciting headlines as a rising star in the international tennis scene. Alex won the 2022 US Open Girls Juniors Championship. Understanding what drives her to excellence can help us better manage our Gen Z workers.

 

Flying to Manila from Australia for the conference is Nadia Woodhouse. Nadia, the conference keynote speaker, is passionate about creating positive change in business at the board level. Her focus on sustainability, purpose, board governance and oversight helps the EY Global Center for Board Matters engage company boards through provocative insights on disruptive global trends and governance matters.

 

Expect to hear panel discussions about diversity, creativity, innovation, and technological change from NextGen speakers and CEOs, such as Er Rollan (Growsari), Steve Sy (Great Deals Ecommerce), Micah Del Carmen (NOAHSys), Zahra Zanjani (CUBO), Georgina Romero (Connected Women), and David Leechiu (Leechiu Property), Chito Maniago (Zuellig), and Raoul Villegas (PwC). Other CEOs participating in the event are Georgina Carlos (Fetch! Naturals), Donna May Lina (Ube Media), Dr. Karen Remo (New Perspective Media), RJ Ledesma (Mercanto Centrale Philippines), Cliff Eala (Synerbyte), Wilson Tan (SGV), Babes Singson (Metro Pacific Water), and more.

 

See you there!

 

Register via /events/3rd-map-nextgen-conference-2022/ for the 糖心传媒NextGen CEO Hybrid Conference on November 11, 2022 (Friday) at the Sheraton Manila from 2 pm to 8 pm. In-person activities include the conference, Reciprocity Wall, Speed Networking, cocktails, and an open bar.

 

(The author is Vice Chair of the 糖心传媒NextGen Committee, and President of Pacific Sun Solutions, Inc. Feedback at <map@map.org.ph> and <ridoloso@pacificsun.ph>.)